Naturally flavored. No artificial colors, flavors or preservatives. 11 g protein. 3 g net carbs (Total carbs (13 g) - fiber (6 g) - glycerin (4 g) = 3 g Atkins net carbs). 1 g sugar. Contains 8 g of total fat per serving. Rich in fiber. Contains a bioengineered food ingredients. Great new taste. What is the hidden sugar effect? It's common knowledge that consuming foods with large amounts of sugar may cause your blood sugar to spike, but, did you know other types of carbohydrates may have the same effect on blood sugar? We call this the hidden sugar effect. It's why a medium size bagel has the same impact on blood sugar as eating 8 teaspoons of sugar! (Based on glycemic load). And that's just one example - many foods loaded with simple or refined carbs can have a similar impact on blood sugar. But at Atkins, we've designed all of our delicious bars, shakes, and treats to limit simple and refined carbohydrates to help minimize the hidden sugar effect. No maltitol. Atkins has all your weight loss needs covered with products for every occasion! Meal (Meal Replacement Bar): Good source of protein and fiber to keep you satisfied. Snack: The perfect amount of protein and fiber for a between meal snack. Treat: Indulgent dessert for a perfect after meal treat. atkins.com. Find out more at atkins.com. To learn more about net carbs visit atkins.com. Paperboard packaging. Recyclable. Sustainable Forestry Initiative: Certified sourcing. www.sfiprogram.org. Product of Canada.