Other Information: Store below 30 degrees C (86 degrees F). Toothpaste for sensitive teeth and cavity prevention. No. 1 dentist recommended brand (No.1 Dentist recommended brand for sensitive teeth (Dentists have been recommending Sensodyne toothpaste for over 20 years. Brushing twice a day with Sensodyne toothpaste builds a shield of protection against painful sensitivity. And, since Sensodyne toothpaste has fluoride, it helps protect against cavities too)). 24/7 sensitivity protection (with twice daily brushing). Maximum strength (maximum FDA sensitivity active ingredient) with fluoride. Keeps breath feeling fresh. The ADA Council on Scientific Affairs' Acceptance of Sensodyne fresh impact is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. This product contains no sugar, like all ADA-accepted toothpastes. Clinically proven ingredient reduces painful sensitivity. Provides sensitivity relief in as little as two weeks. Gives breath a long lasting freshening effect. Leaves your mouth feeling clean and fresh. Contains fluoride for cavity protection. ADA Accepted: American Dental Association. Questions or comments? Call toll-free 1-866-844-2797.